Entravision Communications

소개

Entravision Communications Corporation, a media and advertising technology company, owns and operates television and radio stations in the United States and internationally. It operates in two segments, Media and Advertising Technology & Services (ATS). The company offers AudioEngage, a proprietary digital audio advertising network; and Entravision+, which aggregate video inventory from internet-connected televisions and streaming services, including Netflix, and events like the World Cup. It also manages advertising campaigns on platforms including Facebook, Instagram, and TikTok; sells inventory on news and station websites; manage paid search campaigns to reach customers who are actively looking for an advertiser's specific products or services; and provides additional digital services, including email marketing and display and digital out-of-home advertising. In addition, the company offers Smadex, a demand side platform that provides advertising solutions to the developers of mobile games, fintech apps, and entertainment services. Further, it provides various solution comprising mobile user acquisition, a mobile user acquisition that takes place on a single mobile device; Connected TV that provides ads that drive viewers to pick up a different device to download an app; and retargeting product that focuses on re-engaging users who have previously installed an app but have since stopped using it. Additionally, the company offers Adwake, a performance-based digital marketing agency. Entravision Communications Corporation was incorporated in 1995 and is headquartered in Burbank, California.